Projects & Prototypes
Projects & Prototypes
Projects & Prototypes
Loom - Strategy copilot, powered by AI
Focus was to design an intuitive platform that streamlines the transformation of business case into actionable strategy plans using Porter’s Five Forces (BCG) and McKinsey’s Three Horizons.
Usability
85%
User Retention
70%
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Engagement
12 min
User Satisfaction
4.5*
Loom - Strategy copilot, powered by AI
Focus was to design an intuitive platform that streamlines the transformation of business case into actionable strategy plans using Porter’s Five Forces (BCG) and McKinsey’s Three Horizons.
Usability
85%
User Retention
70%
Scoot - Find Concerts, Meetups & More on WhatsApp
Scoot is a smart WhatsApp bot that recommends local events - concerts, open mics, meetups based on your interests and location. No more app-switching; just spontaneous plans made easy, right where you chat.
Engagement
12 min
User Satisfaction
4.5*
Scoot - Find Concerts, Meetups & More on WhatsApp
Scoot is a smart WhatsApp bot that recommends local events - concerts, open mics, meetups based on your interests and location. No more app-switching; just spontaneous plans made easy, right where you chat.
Engagement
12 min
User Satisfaction
4.5*
Scoot - Find Concerts, Meetups & More on WhatsApp
Scoot is a smart WhatsApp bot that recommends local events - concerts, open mics, meetups based on your interests and location. No more app-switching; just spontaneous plans made easy, right where you chat.
Engagement
12 min
User Satisfaction
4.5*
Spotify UX Design Concept - Driving Engagement Through Social Listening
A UX redesign of Spotify’s in-app sharing feature to make music sharing seamless, social, and native. It stands out by reducing friction, increasing engagement, and reinforcing user habits that drive retention
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Spotify UX Design Concept - Driving Engagement Through Social Listening
A UX redesign of Spotify’s in-app sharing feature to make music sharing seamless, social, and native. It stands out by reducing friction, increasing engagement, and reinforcing user habits that drive retention
Process
A strategic product framework from discovery to delivery - blending user insights, business goals, and execution clarity to build solutions that drive impact and engagement.
01
Discover
Conduct user interviews and analytics deep-dives to surface high-impact pain points, map the opportunity space, and benchmark against competitive and internal data.
Define
Synthesize insights into clear problem statements, draft hypotheses and success metrics, build user personas and journey maps, and align stakeholders via a crisp PRD
02
Develop
Break the PRD into prioritized backlog items, partner with UX to prototype key flows, run iterative design/engineering sprints, and validate assumptions through usability tests and feature flags.
03
Deliver
Coordinate cross-functional launch plans (marketing, support, ops), monitor real-time KPIs and error budgets, roll out via phased releases/A-B experiments, and drive post-launch optimizations based on data and user feedback.
04
Process
A strategic product framework from discovery to delivery - blending user insights, business goals, and execution clarity to build solutions that drive impact and engagement.
01
Discover
Conduct user interviews and analytics deep-dives to surface high-impact pain points, map the opportunity space, and benchmark against competitive and internal data.
Develop
Break the PRD into prioritized backlog items, partner with UX to prototype key flows, run iterative design/engineering sprints, and validate assumptions through usability tests and feature flags.
03
Define
Synthesize insights into clear problem statements, draft hypotheses and success metrics, build user personas and journey maps, and align stakeholders via a crisp PRD.
02
Deliver
Coordinate cross-functional launch plans (marketing, support, ops), monitor real-time KPIs and error budgets, roll out via phased releases/A-B experiments, and drive post-launch optimizations based on data and user feedback.
04
Process
A strategic product framework from discovery to delivery - blending user insights, business goals, and execution clarity to build solutions that drive impact and engagement.
01
Discover
Conduct user interviews and analytics deep-dives to surface high-impact pain points, map the opportunity space, and benchmark against competitive and internal data.
Define
Synthesize insights into clear problem statements, draft hypotheses and success metrics, build user personas and journey maps, and align stakeholders via a crisp PRD
02
Develop
Break the PRD into prioritized backlog items, partner with UX to prototype key flows, run iterative design/engineering sprints, and validate assumptions through usability tests and feature flags.
03
Deliver
Coordinate cross-functional launch plans (marketing, support, ops), monitor real-time KPIs and error budgets, roll out via phased releases/A-B experiments, and drive post-launch optimizations based on data and user feedback.
04