Scoot - Find Concerts, Meetups & More on WhatsApp
Goals
Business Goals
Drive rapid early adoption among urban millennials and Gen Z.
Achieve strong engagement within WhatsApp (DAUs, session length, conversation depth).
Validate demand for paid event referrals with measurable clickthrough to ticket partners.
Build an initial user base for quick iteration and future feature expansion.
User Goals
Seamless event search without leaving WhatsApp.
Zero-friction results based on current location.
Fast, relevant, and personalized suggestions tailored to interests.
Effortless sharing of event info with friends.
Non-Goals
No advanced group planning features (e.g., polls, collaborative event coordination) in MVP.
No ticket purchasing or payment within WhatsApp.
No multi-platform event feeds in the initial version (only Ticketmaster integrated at launch).
User Stories
Social Explorer (Ages 20-35, Urban)
As a Social Explorer, I want to get concert suggestions near me so I never miss out on fun.
As a Social Explorer, I want to share cool events in my group chat so friends can join in spontaneously.
As a Social Explorer, I want fast event options based on my mood (e.g., "Something for tonight") so I can be spontaneous.
Busy Parent
As a Busy Parent, I want to find family-friendly events without sifting through irrelevant listings, so we can plan quick outings.
As a Busy Parent, I want to get event info in WhatsApp so I don't have to download new apps.
Event Organizer
As an Event Organizer, I want event seekers to discover my listings through WhatsApp, so I can reach a wider, more active audience.
As an Event Organizer, I want engagement insights from Scoot to improve my future events’ reach.
Functional Requirements
WhatsApp Conversational UI (Priority: Must-have)
Natural language chat interface for all user interactions.
Quick replies, guided prompts, and fallback handling for misunderstood messages.
Event Lookup (Ticketmaster Integration) (Priority: Must-have)
Real-time event search based on user’s location and event type.
Event details include name, date/time, venue, and ticket link.
Location & Category Search (Priority: Must-have)
Automatic location detection or manual entry.
Search by interests (music, comedy, open mic, etc.) and date/time preferences.
Personalization (Priority: Performance Booster)
Tailor recommendations based on recent searches and expressed interests.
Simple Sharing (Priority: Must-have)
Tap-to-forward event info to WhatsApp contacts/groups.
Future Features (Planned, Not MVP)
Group planning tools (shared polls, RSVP)
Calendar sync/integration
Additional event source APIs (Eventbrite, Meetup, etc.)
User Experience
Entry Point & First-Time User Experience
Users discover Scoot via a shared WhatsApp link, QR code, or direct message from a friend.
On first use, Scoot introduces its value and requests permission to use current location (or manual input).
Brief onboarding message explains privacy and how to get the best results (e.g., "Ask me for concerts near you this weekend!").
Core Experience
Step 1: User sends a message with a request (e.g., "Find live music tonight" or "Comedy shows nearby").
System prompts for location if not already shared.
Handles free text and suggested quick replies (e.g., "What kind of events?").
Step 2: Scoot queries Ticketmaster API and returns a curated list of 3-5 upcoming, relevant events, including concise details and ticket links.
Results presented as tappable cards (title, venue, date/time, preview image).
Fast, clear replies within seconds; clear error messages if nothing is found.
Step 3: User can request more details, tap for ticket purchasing (external link), or share events into other chats.
Step 4: Scoot offers to restart search or collect feedback ("Was this helpful?").
Flow supports repeat/recent searches, remembers basic preferences for improved personalization.
Advanced Features & Edge Cases
Handles invalid or remote locations gracefully (suggests popular city events).
Detects and manages abuse or spam attempts (e.g., rate-limits or educative nudge).
Warns users if API integration fails, with fallback message for technical issues.
UI/UX Highlights
Minimalist chat-first interface—no overwhelming menus or options.
Clear opt-in for location with transparent privacy message.
Accessible UI: Large tap targets, alt text where possible, high color contrast.
Blazing-fast replies for a “real-time” feel.
All results easily shareable to other WhatsApp contacts/groups.
Success Metrics
User-Centric Metrics
Daily and weekly active users (DAU/WAU) within WhatsApp chats.
Share rate of events (forwards, group shares).
Event search-to-click ratio.
Business Metrics
Bot-driven ticket referral rate (outbound clicks to partner platforms).
Net new user growth (invites, shares, first-time users).
Event organizer uptake (if/when platform expands to include them).
Technical Metrics
Median bot response time (target <2 seconds).
Ticketmaster API call success rate (>99% uptime).
Tracking Plan
Number of event searches
Event result taps/clicks
Shares of event cards
User feedback responses (helpful/not helpful)
Location opt-in/conversion rate
Technical Considerations
Technical Needs
Ticketmaster API integration for event data (MVP).
WhatsApp Business Platform integration for user interactions.
Custom backend for request handling, personalization, analytics.
Light analytics layer for engagement and performance tracking.
Integration Points
External: Ticketmaster (event data and ticket links).
Messaging: WhatsApp (official Business API/account).
Data Storage & Privacy
Minimal PII storage: only what’s needed for location, usage analytics, and personalization.
Compliant with WhatsApp privacy terms; clear opt-in messages.
No long-term personal history; anonymous event engagement tracking where possible.
Scalability & Performance
Deployed via Railway.app for flexible scaling.
MVP tested on a single urban cohort (city-focused); ready to add cities/users as needed.
System auto-scales for traffic spikes during popular event periods.
Potential Challenges
Preventing spam and misuse within WhatsApp chat constraints.
Maintaining high-quality, natural conversational logic as event catalog grows.
Managing Ticketmaster API rate limits and quota.
Navigating any WhatsApp policy changes for chatbots
Milestones & Sequencing
Size: Small (2–4 weeks MVP)
Extra-small: 1 person (founder covers product, engineering, design, ops).
Suggested Phases
Phase 1: UX Sketches & User Flows (2 days)
Deliverables: Wireframes, sample dialog trees, onboarding copy (Owner: Founder)
Phase 2: Bot + API Stub (4 days)
Deliverables: WhatsApp conversational skeleton, fake event fetches for validation (Owner: Founder)
Dependencies: WhatsApp sandbox, test numbers
Phase 3: Ticketmaster Integration & Deployment (5 days)
Deliverables: Live event lookup, production WhatsApp deployment, location handling (Owner: Founder)
Dependencies: Ticketmaster API keys, WhatsApp Business approval
Phase 4: Beta Testing & Iteration (1.5 weeks)
Deliverables: Invite beta users, gather feedback, bug fixes, personalize flows (Owner: Founder)
Dependencies: Beta cohort, light analytics
Phase 5: Launch & Analytics (2 days)
Deliverables: Public launch, real user acquisition push, monitor metrics, fast iteration (Owner: Founder)
Dependencies: Launch assets (link, QR, onboarding), analytics dashboards
Narrative
It’s Friday night in the city a classic dilemma. Sarah and her friends are itching for something fun, but the familiar planning chaos sets in: endless tabs open, event sites contradicting each other, group chats lost in a scroll of memes. The mood sours as time ticks away and nothing gets sorted. That’s when Scoot jumps in.
With a single WhatsApp message—“What’s on tonight near me?” Sarah instantly receives a handful of buzzing, relevant events, handpicked based on her music tastes and city hotspots. Everything’s inside WhatsApp: details, directions, direct ticket links. She shares one show with her friends via the group,
Spontaneity returns. The group heads out with zero stress, catching a concert they would’ve missed. Along the way, Scoot tracks what’s popular, learning and personalizing as it goes. Organizers notice new faces and more ticket sales, as their listings ride the WhatsApp social wave.
Scoot turns social planning from a digital slog into a delight, bridging friends and city culture instantly—while opening new pathways for event discovery and revenue, all without ever leaving chat
